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Anything That Matters?

I don’t know about you, but I can’t stand YouTube videos anymore. Maybe I’m getting old, or maybe it’s just the way people talk these days. It’s like the whole platform is filled with kids sitting in their bedrooms, rambling about nothing as if they’ve uncovered the secrets of the universe. Everything is “amazing” or “game-changing,” even when it’s just another stupid product or idea nobody asked for.

I blame advertising. Decades of commercials have trained us to talk like this, to believe that a toothpaste can save the world or that bottled water—water, for crying out loud—is a miracle cure. Newsflash: humans have been drinking water like for ever. It’s not new. In fact, in Italy, when someone points out the obvious, we say they’ve “discovered hot water.” But here we are, living in a world where even hot water can be sold as revolutionary.

And now, social media is crawling with kids who think they know it all, even though they’ve never left their rooms. They talk and talk, acting like experts, but they know nothing. Absolutely nothing. Meanwhile, the people who actually have something important to say? They’re gone. They’ve left YouTube to the noise.

Maybe it’s just me. Maybe I’m out of touch. Or maybe we’ve all forgotten what it means to speak—and to listen—with purpose. What do you think?



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